Claude AI
When someone hands over their email address, they're making a trade. Information for information. And right now, most businesses are shortchanging that exchange so badly that they're actually hurting their conversion rates.
Downloadables
You're about to get two guides in one: the exact 5-step process I used to build a 28-page lead magnet in 60 minutes, plus the finished guide itself as proof it works. Scroll down, grab it, and see how to turn any good idea into content that actually converts.
Claude AI
That "quick question" to ChatGPT is quietly bleeding your business dry. Here's the math. I've sat through 700+ co-building sessions watching business owners interact with AI. And I've noticed something that makes me wince every single time: the ping-pong. You know the
Claude AI
Last week I almost bought a LinkedIn optimization course. The landing page was good. Really good. Professional design, compelling copy, clear promises. $250 for a system that would "transform your profile in 30 minutes" and create "passive lead generation while you sleep."
Claude AI
I asked Claude to dig through the actual research—Flexera surveys, Zylo's SaaS Management Index, RAND Corporation analysis, McKinsey data, the works—and compile what we really know about the cost of AI and SaaS sprawl for small and medium businesses