A.K.A How to Stop Lighting Money on Fire Your accountant looks at profit margins. This number predicts whether automation is worth it. Spoiler: probably not the way you're doing it. Everyone talks about automation ROI. Almost nobody calculates it before buying. I've watched this
Surgery, Thanksgiving, a vanishing "expert," and me in a recliner. Goldfish attention span? No judgment. Listen here or read below. The Expert Ghosted. I Had Surgery. Guess Who Finished the Job?0:00/397.221611× Thanksgiving 2023. I'm recovering from major foot surgery, parked in my
Resources
Three Scenarios That Show Where You Push Matters More Than How Hard You've spent three years trying to make things better. You bought new project management software and revised your SOPs. You started weekly team meetings that everyone dreads but nobody cancels. You even went on a leadership
Downloadables
AI's default writing patterns betray you. Words like "delve" appear 269x more often in AI text than human writing. Phrases like "In today's fast-paced world" appear 107x more often. This document catalogs every documented AI tell and provides concrete constraints to eliminate them from your content.
Workflow Automation
You don't have an automation problem. You have a diagnostic problem. Your team automated 12 tasks last quarter. You bought the software. Watched the tutorials. Connected the apps. Built the workflows. You're still behind. The inbox is still chaos. Projects still miss deadlines. Your best people
Claude AI
When someone hands over their email address, they're making a trade. Information for information. And right now, most businesses are shortchanging that exchange so badly that they're actually hurting their conversion rates.
Case Study
Your subscriber just texted "BOOK" to your short code. Thirty seconds later, they're on your landing page filling out a form. But here's the gap nobody talks about: that form asks for name, email, and zip code. Not phone number. Because every field you add kills conversion rates.
Downloadables
You're about to get two guides in one: the exact 5-step process I used to build a 28-page lead magnet in 60 minutes, plus the finished guide itself as proof it works. Scroll down, grab it, and see how to turn any good idea into content that actually converts.
AI Agents
Every time you open a new chat with an AI, you pay a hidden price. Not money—though we'll get to those numbers. You pay in time spent explaining things again. You pay in lost understanding that took days to build. The AI you talked to yesterday? It forgot everything. You're back to square one.
AI automation tutorials with video walkthroughs. Learn Make.com and Claude AI implementation from 800+ co-building sessions.
That "quick question" to ChatGPT is quietly bleeding your business dry. Here's the math. I've sat through 700+ co-building sessions watching business owners interact with AI. And I've noticed something that makes me wince every single time: the ping-pong. You know the
Last week I almost bought a LinkedIn optimization course. The landing page was good. Really good. Professional design, compelling copy, clear promises. $250 for a system that would "transform your profile in 30 minutes" and create "passive lead generation while you sleep."
You’re doing it again.
Here’s the pattern I see constantly: Someone discovers Claude Projects, gets excited, and immediately starts writing instructions.
I asked Claude to dig through the actual research—Flexera surveys, Zylo's SaaS Management Index, RAND Corporation analysis, McKinsey data, the works—and compile what we really know about the cost of AI and SaaS sprawl for small and medium businesses
Everyone tells founders to trust their gut.
I’m going to make a confession that might get me kicked out of the productivity guru club: I don’t believe in inbox zero.
What Twelve Years of Freelancing Taught Me About Survival, Reinvention, and Knowing Who You Are
There’s a business model built on your restlessness.
I was watching a YouTube interview a few weeks ago. Standard AI agency content — the kind where someone in a polo shirt explains why your…
Eighty projects taught me that the boring fundamentals matter more than clever tricks. Research before instructions. One outcome per project
Here’s something they don’t tell you about Claude projects: you can be very, very good at prompting and still build junk projects.