Unlocking the Power of Conversation: Your Next Big Content Strategy

Today, I want to dive into something I've been experimenting with lately, and the results? Well, they've been nothing short of impressive. Like many of you, my days are packed with Zoom calls with clients. And here's the kicker: I've started turning these conversations into gold—content gold, that is.

The Gold Mine in Daily Chats

You know those insightful conversations that happen almost accidentally during meetings or webinars? There's a treasure trove of content ideas there waiting to be discovered. Imagine repurposing a deep dive into your business challenges or the thoughtful questions from a potential hire into content that resonates with your audience. That's exactly what I've been up to.

Simplifying Automation

The magic behind this is automation, a concept that sounds more complex than it actually is. With tools like Make, and a nifty note-taking tool I've been using called Sembly, I've automated the conversion of meeting transcripts into actionable content ideas. This isn't just about efficiency; it's about unlocking a continuous flow of ideas for newsletters, YouTube videos, and more.

From Conversations to Content

Let me walk you through it. After a call, Sembly gives me a bullet-point summary of the discussion, thanks to some AI magic. From there, automation kicks in, mining these summaries for newsletter ideas or YouTube content concepts.

Here's the real-world application: just last week, one of these automated insights became the idea for the newsletter you're reading now. That's right, this idea was plucked from a conversation and developed into the content you're engaging with at this very moment.

Storing Ideas in a Second Brain

Every meeting yields about 10 to 15 potential content ideas, which I stash in Evernote—my "second brain." This repository of AI-generated ideas means I'm never at a loss for topics to discuss, share, or explore in greater depth.

You Can Do This Too

I know what you're thinking, "This sounds complicated." But it's not as daunting as it seems. The setup—linking your note-taking software to an automation tool like Make—is something I can walk you through, step by step.

Why This Matters

Pause for a moment and consider all the conversations you're already having. There's wisdom there, ideas that have only been shared in passing, but could greatly benefit a wider audience. This approach isn't just about repurposing content; it's about recognizing and valuing the insights we share every day.

Let's Get Started

I encourage you to explore automation tools like Make and consider how you might harness the power of your conversations. Think about the knowledge you share in one-on-one meetings or group sessions. There's a wealth of content ideas there, just waiting to be tapped.

Ready to turn your conversations into content? Let's chat. I'm here to guide you through setting up your content automation process, making it as smooth and efficient as possible.

Here's to making our conversations count,
Andy O’Neil