I Saw a Great Lead Magnet Idea on LinkedIn.

So I Built a Better One in 60 Minutes.

I've seen ads for a lead magnet promo recently on LinkedIn. Pink graphic. Bold headline: "If We've Got AI, What Am I Paying You For? 10 AI Curveballs Clients Throw at You."

I was genuinely interested. This is exactly what agencies and consultants are dealing with right now, clients questioning why they should pay human rates when robots are apparently running the show.

But here's the thing: it was just an image. A headline. The idea without the execution.

I didn't download it, instead I built what I think it should have said.

With AI.

The 60-Minute Experiment

I didn't download anything. Didn't hand over my email. I just took the concept and asked: what would a genuinely useful version of this look like?

I used AI to deep-research the topic. Not "write me a guide," actual research. Industry publications. Agency blogs. Academic studies. Regulatory updates. The session pulled from nearly 400 sources and took about 10 minutes.

Then I wrote it in a voice people actually want to read.

The result: a 13-page guide covering the 10 most common AI objections clients throw at agencies, with the psychology behind each one, proven response scripts, and current 2025 data to back it up.

Then I Made It Meta

Here's where it gets interesting.

I wrapped that guide inside another guide explaining exactly how I built it.

A lead magnet inside a lead magnet.

The outer layer walks you through my 5-step process for turning any good idea into comprehensive content. The inner layer is the finished product that is proof the process works.

You get the methodology AND the example. The recipe AND the meal.

What's Inside

The Outer Guide (The "How I Did It" Layer):

• Why most lead magnets fail at their one job
• The 5-step process for building research-backed content
• How to use AI for actual research, not just drafting
• The competitive positioning bonus most people miss

The Inner Guide (The "10 AI Curveballs" Layer):

• 10 specific client objections with exact language they use
• The psychology behind each question (what they're really asking)
• 2-3 response scripts per objection you can adapt
• Bonus sections on discovery questions, pricing frameworks, and client education
• Full citations so you know nothing's made up

Who This Is For

If you're an agency owner, consultant, or freelancer dealing with clients who've discovered ChatGPT and suddenly have opinions about your pricing? Then this is for you.

If you want to see how to build comprehensive content fast using AI as a research tool (not just a writing shortcut)...this is also for you.

Fair warning: it's 24 pages combined. But they're good pages.

Get the Guide

Fill out the form below. I'll send both guides, the methodology and the finished example—straight to your inbox.

No fluff. No 47-email nurture sequence. Just the thing you came for.